Blog

Notes on how AI engines see ecommerce stores, what we ship, and what we learn from auditing in the open.

Changelog v1.2: variant depth, live LLM probing, and Shopify apply

v1.2 shipped seven phases of depth: variant-level schema audits, llms.txt exports, live probing across four AI engines, a prescriptive fix playbook, Shopify-embedded apply, user auth, and continuous monitoring.

May 18, 2026

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GEO 101: How AI Engines See Your Store

Generative Engine Optimization measures whether ChatGPT, Claude, Perplexity, and Gemini surface — and cite — your store when shoppers ask for recommendations. Here is how it works and why it matters.

May 12, 2026

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Peec vs RankLens: an honest comparison for ecommerce stores

A direct, evidence-based comparison of Peec and RankLens across AI visibility auditing, schema depth, Shopify integration, monitoring, and pricing — so you can pick the right tool for your store.

May 10, 2026

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