Sample report

This is what your audit report looks like

Anonymised demo for acme-store.com. Real audits include live LLM probes, a ranked fix playbook, and source analysis for your storefront.

AI Visibility Report

Detected: Shopify

Based on a 25-page sample of your storefront.

12 product pages scored in this audit.

Acme shows up in 8 of 12 real buyer questions, but there's room to grow. Fixing product schema and category copy would lift citations fast.

AI visibility score

78/100

Cited rate

8/12

Weakest engine

Gemini

Schema coverage

86%

Summary

Acme's catalog is readable for humans and mostly well structured, but AI engines still miss key product facts on many PDPs. Live probes show ChatGPT and Perplexity citing competitors for comparison queries, while Gemini rarely mentions the brand at all. The fastest wins are richer Product JSON-LD, clearer category narratives, and explicit AI-bot allow rules in robots.txt.

Highest-impact path

Top Three Changes to Boost Your AI Visibility and Ranking

Product JSON-LD missing brand and offers fields

Add brand and offers to Product JSON-LD so ChatGPT and Perplexity can cite your catalog in shopping-style answers.

robots.txt does not declare AI assistant user-agents

Explicit allow rules for GPTBot, PerplexityBot, and ClaudeBot remove crawl ambiguity before more publishers default to opt-out.

Missing or weak product descriptions

Expand thin PDP descriptions with specs and use cases so AI engines have factual copy to extract per product.

ACTION PLAN

Your Action Plan

Apply the following fixes to improve your AI visibility and ranking.

Coming Soon to Shopify App Store

Automatically apply fixes to your store

Start with the 3 steps above, then expand Opportunities for full detail. Diagnostics and passing checks are optional depth.

Store-wide fixes(4)Expand

#1CriticalAI gap

Product JSON-LD missing brand and offers fields

10 min142 pageshigh impact

Open

Mark as done

Why it matters

AI engines rely on structured data to surface products in conversational answers. Without brand and offers fields, assistants struggle to cite your catalog for brand-specific questions.

Example — one of your pages

Before

{"@type":"Product","name":"Acme Cordless Drill","image":"https://acme-store.com/drill.jpg"}

After

{"@type":"Product","name":"Acme Cordless Drill","brand":{"@type":"Brand","name":"Acme"},"offers":{"@type":"Offer","price":"129.00","priceCurrency":"USD","availability":"https://schema.org/InStock"}}

Brand and offers fields make products eligible for shopping-style answers in ChatGPT and Google AI Overviews.

How to apply

In Shopify Admin, open the product, collection, or page the recommendation refers to.
Apply the change in the appropriate field — title, description, image, or theme code under Online Store → Themes → Edit code.
Save. The change is live immediately.

In WP Admin, open the product or page the recommendation refers to.
Apply the change in the appropriate field (product / page editor, or the Appearance → Theme File Editor for theme-level edits).
Update.

#2CriticalAI gap

robots.txt does not declare AI assistant user-agents

10 min1 pagemedium impact

Open

Mark as done

Why it matters

GPTBot, PerplexityBot, and ClaudeBot check robots.txt before crawling. Explicit allow rules remove ambiguity as more publishers default to opt-out.

How to apply

In Shopify Admin, go to Settings → Apps and sales channels → Develop apps.
Open your theme code: Online Store → Themes → Edit code.
Find the robots.txt.liquid template under Templates.
Edit the file to add or remove the AI bot rules from the Example below.
Save. Changes go live immediately.

Install a robots.txt plugin such as Yoast SEO or All in One SEO.
In the WP Admin sidebar, go to Yoast SEO → Tools → File editor.
Open robots.txt and edit it to match the Example below.
Save changes.

In the Magento Admin, go to Stores → Configuration → Design → Search Engine Robots.
In Edit custom instruction of robots.txt file, apply the AI bot rules from the Example below.
Save Configuration. Flush the cache.

Locate your /robots.txt file in your site's root.
Open it in your hosting file manager or via FTP.
Apply the AI bot rules from the Example below. Save.
Verify by visiting https://yoursite.com/robots.txt.

#3Warning

Category pages missing ItemList schema

10 min23 pagesmedium impact

Open

Mark as done

Why it matters

ItemList markup tells AI engines which products belong in a collection and their relative ranking.

How to apply

Download jsonld.json and wrap its contents in <script type="application/ld+json"> … </script> inside your page <head>.
Replace every REPLACE_WITH_* placeholder with real product data. The Product object is a per-page template — duplicate and adapt for each product URL.
If you do not collect reviews, remove the entire aggregateRating block before publishing.
In Shopify Admin, open Online Store → Themes → Edit code.
Find the relevant snippet (typically snippets/seo.liquid or layout/theme.liquid inside the <head> block).
Paste the JSON-LD <script> block in the Example section below into the file.
Save. Verify via Google's Rich Results Test against a live URL.

Download jsonld.json and wrap its contents in <script type="application/ld+json"> … </script> inside your page <head>.
Replace every REPLACE_WITH_* placeholder with real product data. The Product object is a per-page template — duplicate and adapt for each product URL.
If you do not collect reviews, remove the entire aggregateRating block before publishing.
Add the JSON-LD <script> block via the wp_head action hook in your theme's functions.php (or a header-meta plugin).
Alternative: use a header-injection plugin like Insert Headers and Footers and paste the block there.
Save. Verify via Google's Rich Results Test.

Download jsonld.json and wrap its contents in <script type="application/ld+json"> … </script> inside your page <head>.
Replace every REPLACE_WITH_* placeholder with real product data. The Product object is a per-page template — duplicate and adapt for each product URL.
If you do not collect reviews, remove the entire aggregateRating block before publishing.
In the Magento Admin, go to Content → Design → Configuration.
Edit the relevant store view and expand HTML Head.
Paste the JSON-LD <script> block in the Example section below into Scripts and Style Sheets.
Save Configuration. Flush the cache.

Download jsonld.json and wrap its contents in <script type="application/ld+json"> … </script> inside your page <head>.
Replace every REPLACE_WITH_* placeholder with real product data. The Product object is a per-page template — duplicate and adapt for each product URL.
If you do not collect reviews, remove the entire aggregateRating block before publishing.
Paste the JSON-LD <script> block in the Example section below into your site's <head> section.
Most platforms expose this via a custom-HTML / header-injection setting in admin.
Save. Verify via Google's Rich Results Test against a live URL.

#4Warning

Generic meta descriptions on collection pages

10 min18 pagesmedium impact

Open

Mark as done

Why it matters

Meta descriptions are one of the first signals AI engines use to summarize a page. Boilerplate text reduces citation odds.

How to apply

In Shopify Admin, open the product, collection, or page the recommendation refers to.
Apply the change in the appropriate field — title, description, image, or theme code under Online Store → Themes → Edit code.
Save. The change is live immediately.

In WP Admin, open the product or page the recommendation refers to.
Apply the change in the appropriate field (product / page editor, or the Appearance → Theme File Editor for theme-level edits).
Update.

Product page fixes(3)Expand

#1Critical

Missing or weak product descriptions

30 min38 pageshigh impact

Open

Mark as done

Why it matters

Individual product pages have thin descriptions that make it harder for AI engines to extract clear, factual copy when recommending your catalog.

Example — one of your pages

Before

Cordless drill. Great value. Buy now.

After

18V cordless drill with 2.0Ah battery, 13mm chuck, and LED work light — suited for weekend DIY and light trade work. Includes carry case.

Richer PDP copy gives AI engines concrete facts to cite in comparison and recommendation answers.

How to apply

In Shopify Admin, open the product or page to edit.
Update the Description field using the rich-text editor.
Paste the suggested copy from above into the Description field — keep headings clear and answer shopper questions directly.
Save.

In WP Admin, open the product or page to edit.
Use the Product description (main content) and Short description fields. Paste the suggested copy from above into the long description.
Update.

In the Magento Admin, go to Catalog → Products and open the product to edit.
Under Content, update the Description field using the WYSIWYG editor.
Paste the suggested copy from above into the Description field. Save. Flush the page cache.

#2WarningAI gap

Incomplete Product schema on product pages

10 min24 pagesmedium impact

Open

Mark as done

Why it matters

Product pages are missing required schema fields, so AI engines cannot reliably extract price, availability, and attributes.

How to apply

Download jsonld.json and wrap its contents in <script type="application/ld+json"> … </script> inside your page <head>.
Replace every REPLACE_WITH_* placeholder with real product data. The Product object is a per-page template — duplicate and adapt for each product URL.
If you do not collect reviews, remove the entire aggregateRating block before publishing.
In Shopify Admin, open Online Store → Themes → Edit code.
Find the relevant snippet (typically snippets/seo.liquid or layout/theme.liquid inside the <head> block).
Paste the JSON-LD <script> block in the Example section below into the file.
Save. Verify via Google's Rich Results Test against a live URL.

Download jsonld.json and wrap its contents in <script type="application/ld+json"> … </script> inside your page <head>.
Replace every REPLACE_WITH_* placeholder with real product data. The Product object is a per-page template — duplicate and adapt for each product URL.
If you do not collect reviews, remove the entire aggregateRating block before publishing.
Add the JSON-LD <script> block via the wp_head action hook in your theme's functions.php (or a header-meta plugin).
Alternative: use a header-injection plugin like Insert Headers and Footers and paste the block there.
Save. Verify via Google's Rich Results Test.

Download jsonld.json and wrap its contents in <script type="application/ld+json"> … </script> inside your page <head>.
Replace every REPLACE_WITH_* placeholder with real product data. The Product object is a per-page template — duplicate and adapt for each product URL.
If you do not collect reviews, remove the entire aggregateRating block before publishing.
In the Magento Admin, go to Content → Design → Configuration.
Edit the relevant store view and expand HTML Head.
Paste the JSON-LD <script> block in the Example section below into Scripts and Style Sheets.
Save Configuration. Flush the cache.

Download jsonld.json and wrap its contents in <script type="application/ld+json"> … </script> inside your page <head>.
Replace every REPLACE_WITH_* placeholder with real product data. The Product object is a per-page template — duplicate and adapt for each product URL.
If you do not collect reviews, remove the entire aggregateRating block before publishing.
Paste the JSON-LD <script> block in the Example section below into your site's <head> section.
Most platforms expose this via a custom-HTML / header-injection setting in admin.
Save. Verify via Google's Rich Results Test against a live URL.

#3Warning

Weak product titles

3 min17 pagesmedium impact

Open

Mark as done

Why it matters

Product titles are too short or missing brand context — weakening how AI engines name and cite your products.

How to apply

In Shopify Admin, open the product, collection, or page you want to edit.
Update the Title field at the top of the editor.
For the SEO title specifically, scroll to Search engine listing preview and edit Page title.
Save. The change is live immediately.

In WP Admin, go to Products → All Products and open the item to edit.
Update the Product name field at the top.
For the SEO title specifically, edit the Yoast SEO or Rank Math meta box's SEO title field below the editor.
Update.

In the Magento Admin, go to Catalog → Products and open the product to edit.
Under Product Details, update the Product Name field.
For the SEO title specifically, expand Search Engine Optimization and edit Meta Title.
Save. Flush the page cache.

Open the relevant page or product in your CMS's editor.
Update the title field.
For the SEO title specifically, look for a per-page SEO section (sometimes called Meta title or Page title).
Save and republish.

Diagnostics(1)Expand

#1Info

Sitemap omits category landing pages

10 min1 pagelow impact

Open

Mark as done

Why it matters

Including category pages in the XML sitemap helps AI bots discover the full catalog hierarchy.

How to apply

Shopify auto-generates /sitemap.xml and does not allow direct editing.
For additional URLs or custom rules, install a sitemap-extension add-on from the Shopify marketplace (search sitemap in the storefront extension catalog).
Verify by visiting https://yourstore.com/sitemap.xml.

WooCommerce relies on the Yoast SEO or Rank Math sitemap. In WP Admin go to the plugin's Sitemap settings panel.
Toggle the URL types you want included (products, categories, pages). Save.
Verify by visiting https://yoursite.com/sitemap_index.xml.

In the Magento Admin, go to Marketing → SEO & Search → Site Map.
Add or edit a sitemap entry, configure the path and store view, then Generate.
Verify by visiting the sitemap URL set in the entry.

Locate your sitemap.xml (usually at /sitemap.xml at site root, or via a CMS plugin).
Edit it via your CMS's sitemap plugin / setting, or directly via file editor if your platform allows root-file edits.
Verify by visiting https://yoursite.com/sitemap.xml.

Other passing checks(2)Expand

Looks good: core-web-vitals

Looks good: title-tags-present

Live AI probe responses

Real buyer-intent prompts sent to ChatGPT, Claude, Perplexity, and Gemini. Your audit surfaces verbatim excerpts and whether your store was cited.

ChatGPT

Cited with link

Best cordless drills for weekend DIY projects

For weekend DIY projects, Acme's 18V cordless drill line is frequently recommended alongside DeWalt and Makita options. Acme-store.com lists detailed specs and bundle kits…

Perplexity

Mentioned by name

Where to buy quality power tools online

Several retailers stock quality power tools online. Competitor-a.com and competitor-b.com appear often in comparison answers; Acme is mentioned for mid-range kits but cited less often than category leaders…

Claude

Mentioned by name

Reliable online stores for home improvement tools

Home improvement shoppers often compare big-box retailers with specialty stores. Acme-store.com surfaces for drill bundles, though editorial roundups still favour competitor-a.com for breadth…

Gemini

Not mentioned

Top ecommerce sites for power tool deals

Deal-focused answers lean on marketplace aggregators and competitor-b.com. Acme appears in fewer Gemini responses for this prompt set — a gap the audit flags under weakest engine…

Sources AI engines citeWhat are AI citations?(6)Reveal sources

The domains AI engines pull from when answering questions in your category. Your own domain is highlighted where it appears.

Top cited source domains
Domain	Citations
acme-store.com	14
competitor-a.com	11
competitor-b.com	8
competitor-c.com	5
reddit.com	4
youtube.com	3

Sources cited by AI engines when answering prompts about this store. Columns: domain, source type, page type, whether you are mentioned, mention count. Sortable by domain and mentions.
	Type	Page Type	You?
acme-store.com	Corporate-Commercial	Product	Yes	14
competitor-a.com	Editorial	Article	No	11
competitor-b.com	Corporate-Commercial	Product	No	8
competitor-c.com	Editorial	Article	No	5
reddit.com	UGC	Article	No	4
youtube.com	UGC	Article	No	3

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