Surfacely vs Peec AI
Peec AI tracks how your brand appears across AI answers. Surfacely goes deeper: it audits the product-level structure that determines whether AI engines can understand and recommend your store in the first place — then hands you copy-paste fixes and a one-click Shopify apply.
| Capability | Surfacely | Peec AI |
|---|---|---|
| Anonymous audit | ||
| Variant-level depth | ||
| Shopify one-click apply | ||
| Sentiment scoring | ||
| Share-of-voice | ||
| Continuous monitoring | ||
| Free tier | ||
| Target user | Shopify store owners and ecommerce SEO managers | Marketing teams and agencies managing general or B2B brands |
| Pricing | Free · $49/mo Pro · $199/mo Agency | No free tier (7-day trial only) · ~€85/mo Starter · ~€205/mo Pro · ~€425/mo Advanced |
| Probes per audit | Full catalog crawl + live LLM probes across ChatGPT, Claude, Perplexity, and Gemini | User-defined prompt set tracked across up to 3 AI models (base plan); additional models are paid add-ons |
Where Peec AI wins
Peec AI is a mature monitoring platform built around a simple, useful idea: define the prompts your customers are asking AI engines, track how often your brand appears in the answers, and benchmark that share against competitors — daily, over time.
That core loop is genuinely well-executed. Peec covers a wide model set — ChatGPT, Perplexity, Gemini, Google AI Overviews, Copilot, and more via add-ons — and its citation-source attribution is a standout feature: it classifies which third-party pages (editorial, review sites, UGC, competitor domains) are driving brands into AI answers. For a marketing team managing a B2B SaaS product or a non-ecommerce brand with an established presence, that competitive share-of-voice view is hard to replicate elsewhere.
The agency track is also well-developed. Unlimited user seats on every plan, a dedicated agency pricing tier, multi-project support, and a Looker Studio connector make Peec a reasonable choice for boutique and mid-market agencies running multiple client campaigns in a shared workspace.
If your primary question is "how does my brand's mention rate compare to competitors across 150 prompts over the past 90 days," Peec answers it well. That is the job it was designed for, and it does it.
Where Surfacely wins
Peec monitors the surface. Surfacely audits the structure that determines what the surface looks like in the first place.
When an AI engine answers a product query, it draws on what it can actually extract from your store: schema markup, variant-level structured data, heading hierarchy, llms.txt, meta completeness. Peec does not inspect any of that. It tells you your brand appeared in 8% of prompts while a competitor appeared in 62% — but, as reviewers note, it does not explain why, and it does not tell you what to fix.
Surfacely starts from the other end. Your store gets a full catalog crawl: every PDP checked for JSON-LD coverage and correctness, variant-level schema depth, heading structure, and AI-extraction confidence. Then live LLM probes across ChatGPT, Claude, Perplexity, and Gemini record verbatim responses and citations. The output is a ranked playbook — fixes ordered by expected score lift, with copy-paste-ready markup and a one-click Shopify apply.
Three gaps matter most for Shopify merchants:
Variant-level depth. AI engines need to distinguish between your 12 colorways and 6 size options to recommend the right product. Surfacely checks structured data at the variant level. Peec has no catalog-level awareness.
Shopify one-click apply. Finding an issue is step one. Surfacely connects to your Shopify store and applies fixes directly to live PDPs. Peec has no ecommerce-platform integration.
Free, anonymous entry. You can run a full Surfacely audit in minutes with no account, no credit card, and no sales call. Peec requires a paid subscription after a 7-day trial.
When to pick which
Choose Peec AI if your primary need is ongoing brand-level monitoring across a defined prompt set — tracking share-of-voice, sentiment trends, and citation sources for a general or B2B brand over time. It is a strong tool for that specific job, and its competitive benchmarking features are best-in-class for marketing teams that live in that workflow.
Choose Surfacely if you run a Shopify store and want to know what AI engines actually see when they read your catalog — and more importantly, what to fix and how to apply those fixes without touching code. The two tools are answering different questions:
- Peec: "How often does my brand appear in AI answers, and how does that compare to competitors?"
- Surfacely: "Can AI engines read my product catalog accurately enough to recommend it — and if not, here are the 12 fixes, ranked by impact, ready to apply."
Some merchants run both: Peec for ongoing brand-share monitoring and competitive intelligence, Surfacely for the structural audit and fix cycle. There is no meaningful overlap in the core workflows. If you are choosing just one and you sell on Shopify, start with Surfacely — fix the structure first, then monitor the results.
How we approach pricing
Peec's lowest paid tier starts at approximately €85 per month after a 7-day trial. There is no permanent free plan, no anonymous entry point, and no option to see your data before you commit to a subscription.
Surfacely starts free. Full audit report with no signup; free accounts get 3 audits per month, no credit card — you see exactly how AI sees your store in in minutes. If you want unlimited audits, monthly monitoring, and Shopify one-click apply, Pro is $49 per month. Agency — multi-domain, weekly monitoring, white-label PDF export — is $199 per month.
The pricing philosophy is the same as the product philosophy: fix what matters, skip what doesn't. A merchant who runs one free audit, applies the ranked fixes, and re-audits monthly is getting the core loop at $49 per month. No prompt-set configuration, no model add-on fees, no per-seat pricing. One number, one bill, the full audit on every run.