Generative Engine Optimization (GEO)
GEO is the practice of optimizing your store so generative AI systems — ChatGPT, Perplexity, Google AI Overviews — can extract, summarize, and cite your products accurately.
Why it matters for ecommerce
Traditional SEO alone does not control AI-generated shopping answers. GEO focuses on structured data, crawlability, and live probe performance where buyers actually decide.
How Surfacely measures this
Surfacely audits the full GEO stack: live citations, schema, llms.txt, content clarity, and a ranked fix list with expected point lifts.