CONCEPT
Generative Engine Optimization (GEO)
GEO is the practice of optimizing your store so generative AI systems — ChatGPT, Perplexity, Google AI Overviews — can extract, summarize, and cite your products accurately.
Overview
GEO is the practice of optimizing your store so generative AI systems — ChatGPT, Perplexity, Google AI Overviews — can extract, summarize, and cite your products accurately.
Why it matters for ecommerce
Traditional SEO alone does not control AI-generated shopping answers. GEO focuses on structured data, crawlability, and live probe performance where buyers actually decide.
How Surfacely measures this
Surfacely audits the full GEO stack: live citations, schema, llms.txt, content clarity, and a ranked fix list with expected point lifts.
Where to find this in your report
Your overall GEO score appears at the top of the audit report and on each store card in the dashboard. Category scores break down structured data, content, authority, and technical signals.
How to improve it
- Fix critical structured-data gaps on bestseller PDPs first — they move the score fastest.
- Publish or update llms.txt so AI crawlers discover your priority collections.
- Rewrite thin product descriptions using the action-plan drafts where provided.
- Re-run the audit after deploying fixes to measure lift on live AI probes.