CONCEPT
AI visibility
AI visibility is a composite score reflecting live citation rate, structured data health, content clarity, and technical signals that help engines recommend your store.
Overview
AI visibility is a composite score reflecting live citation rate, structured data health, content clarity, and technical signals that help engines recommend your store.
Why it matters for ecommerce
Shoppers increasingly start on ChatGPT and Perplexity. Visibility measures whether your store shows up in those answers — not just traditional Google rankings.
How Surfacely measures this
Surfacely combines live LLM probes, schema analysis, and on-page extraction into a single 0–100 score with a cited-rate headline.
Where to find this in your report
The headline AI visibility score and cited-rate pill appear in the report hero and dashboard spotlight. Drill into the AI Visibility section for per-engine probe results.
How to improve it
- Increase citation rate by fixing pages AI already tries to cite but cannot parse.
- Add Organization and Product schema on pages that appear in probe sources but not as direct citations.
- Ensure robots.txt and meta tags allow AI crawlers where your platform permits.
- Compare cited domains in Sources analysis to see where competitors earn links you do not.