Share of voice
Share of voice measures your brand’s slice of AI-generated answers in your category — how often you appear versus named competitors when shoppers ask product questions.
Why it matters for ecommerce
Ecommerce stores compete on discovery, not just clicks. If AI engines recommend competitors more often, you lose consideration before a customer ever visits your site.
How Surfacely measures this
Surfacely runs live probes across ChatGPT, Claude, Perplexity, and Gemini, then compares brand mentions and citations against competitors surfaced in the same answers.