CONCEPT
AI sentiment
AI sentiment is the tone engines use when they talk about your brand: praise, neutral listing, or criticism. It only applies once your brand is actually mentioned.
Overview
AI sentiment is the tone engines use when they talk about your brand: praise, neutral listing, or criticism. It only applies once your brand is actually mentioned.
Why it matters for ecommerce
A citation that frames your products as “overpriced” or “hard to find” hurts conversion even when you appear in the answer. Sentiment shows whether mentions help or hurt.
How Surfacely measures this
Surfacely classifies each successful live probe where your brand is cited or mentioned by name, aggregating driving terms that shape the tone.
Where to find this in your report
Sentiment tags and driving terms appear under AI Visibility when your brand is mentioned by name. Neutral listings and negative framing are both surfaced.
How to improve it
- Address negative framing in FAQs and policy pages AI may summarize (shipping, returns, authenticity).
- Add social proof and trust signals on PDPs cited with neutral tone.
- Fix factual errors in third-party sources when possible — AI often echoes them.
- Use clear, confident product copy; hedged or vague descriptions read as weak sentiment.