AI sentiment
AI sentiment is the tone engines use when they talk about your brand: praise, neutral listing, or criticism. It only applies once your brand is actually mentioned.
Why it matters for ecommerce
A citation that frames your products as “overpriced” or “hard to find” hurts conversion even when you appear in the answer. Sentiment shows whether mentions help or hurt.
How Surfacely measures this
Surfacely classifies each successful live probe where your brand is cited or mentioned by name, aggregating driving terms that shape the tone.